Title: Daily Kush
Release date: 1 February, 2009
Record label: SchoolBoy/SRC/UNIVERSAL
Single: I Love College
Official website: Asher Roth
Buy at: Amazon
"I got a question/What's a rapper look like?/Is he tan? Is he black, white?/Is he blacked out, high on the crack pipe?/Or more the cats that'll ride on the half pipe?/Don't wanna act like I know about the rap type/'Cause matter of fact, I can't grasp who rap likes."
Putting aside the intricate cadence for a moment, 22-year old emcee Asher Roth succinctly sums up his raison d'etre with the above lines. While so many rappers are delivering tired rhymes to back up their fake back stories, Asher Roth has quickly emerged as the future: a hip-hop anomaly grounded enough to take pride in his suburban roots but confident and talented enough to have already earned the respect of rap royalty such as 50 Cent, Ludacris, Akon, and Andre 3000.
There will be those who will see the gifted emcee and immediately think, "Great. Another industry gimmick." These are people that have obviously never heard the kid spit. Roth won't tell you about life on the streets (you've heard that a million times anyway), but he will give astute and singular observations on everything from politics to partying to his unique position in the game. With Roth, one hears a genuine student of hip-hop; an artist deftly able to weave complex rhymes and patterns that urge repeated listens.
With his debut album slated for release in the spring of 2009, Roth blows away any false cries of gimmickry or novelty. With Roth, hip-hop has an emcee that balances the fun and simple with the serious and complex. An emcee who freestyles better than most emcees' writtens. And most of all, an emcee with the knowledge and excitement to connect to any hip-hop lover. The "Roth Boys" in the building tonight.
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