Craig David - Slicker then your Average 'Slicker Than Your Average' album

Wildstar/Atlantic Records has announced the forthcoming release of "SLICKER THAN YOUR AVERAGE," the much-anticipated second album from Craig David. Slated for a North American street date of November 19th, "SLICKER THAN YOUR AVERAGE" follows David's breakthrough 2001 RIAA platinum-selling debut, "BORN TO DO IT," which has now scanned 1.5 million copies in the U.S. alone.

The new album will be heralded by the release of its first single, "What's Your Flava?", co-written by David and produced by hot newcomers Marshall and Trell (AKA the remix team operating under the Ignorants moniker). "What's Your Flava?" will begin its run at radio October 7th, delivering the unique blend of soulful vocal style and sly, infectious groove that is quickly turning the young U.K.-based vocalist/songwriter into a household name.

The companion video for "What's Your Flava?" - shot on location in the Czech Republic's capital city, Prague, and directed by Little X - features David in a cinematic send-up of one of his favorite tales, the fable of "Willy Wonka and the Chocolate Factory." Like the book and movie versions on which the storyline is based, the video traces the journey of four "contest winners" visiting a mythical mastermind (played by David) for a guided tour of his factory. But, instead of candy, guests in Craig David's world are treated to a guided tour of a music factory - one which features, among other things, cages full of cash, lush purple bedrooms, and "Oompah-Loompah" girls dressed in white cat-suits and sunglasses.

On "SLICKER THAN YOUR AVERAGE," David once again combines elements of R&B, hip-hop, pop, electronica, and rock into an innovative, effervescent sound. In addition to Marshall and Trell, the album finds David working with such other ground-breaking producers as Soulshock & Karlin (hailed by Arena magazine as "probably the best R&B producers in the world"), and Craig's longtime studio collaborator Mark Hill. Among the album's highlights is David's collaboration with Sting on the track, "Rise & Fall" - an introspective cautionary tale about the pitfalls of stardom.

Craig David's first Wildstar/Atlantic album, "BORN TO DO IT" - which has spent more than 60 weeks on the Billboard 200 chart - featured two Top 10 smashes, "Fill Me In" and "7 Days," plus the Top 20 hit, "Walking Away." Unquestionably one of 2001's most popular and acclaimed releases, "BORN TO DO IT" has exceeded the 7 million sales mark worldwide.

David has racked up an array of kudos around the world - including a 2001 Grammy nomination for "Best Male Pop Vocal Performance." The video for "Fill Me In" earned him two trophies at last year's Billboard Music Video Awards, for "Best Dance New Artist Clip" and "Best R&B New Artist Clip."

Biography

'IT'S been amazing,' says Craig David, describing what's easily been the most surreal year of his young life. 'I mean, I started off in my bedroom writing some tracks and dreaming of having a record deal. I remember thinking I'd just like to have people hear my songs.'

And then came 'BORN TO DO IT,' Craig's Wildstar/Atlantic Records debut, and the whole world began to listen. With an easy blend of US R&B, pop, hip hop, and British dancefloor styles, the album soars from the autobiographical love-on-trial themes found within the cool flowing melodies of 'Fill Me In' to the touching balladry of 'Walking Away' and the smooth sex track, 'Follow Me.' Throughout, David's songs paint compelling portraits of a young person experiencing life's passions while struggling to come to terms with the doubts, pain, and volatility ushered in by adulthood. In the process, Craig David introduces himself as a man utterly of the post-millennial moment - a talented singer, a genuine storyteller, and the consummate master-of-ceremonies at an all-night bacchanal set to his own bpm design.

At age 18, the Southampton, England-based David became the youngest British male to score a #1 hit, when his debut solo single, 'Fill Me In,' entered the UK charts in the top spot in March of 2000. His second single, '7 Days,' likewise entered the charts at #1, as did 'BORN TO DO IT' upon its summer 2000 issue.

Since then, the gifted singer and songwriter has achieved both global chart-topping success and a bevy of platinum-plus sales awards. To date, 'BORN TO DO IT' has sold a remarkable 4 million copies worldwide, including 1.5 million in the UK alone. In addition to its seven international #1s, the album has earned gold, platinum, and multi-platinum certifications in 20 countries around the world, including five-times platinum in the UK; six-times platinum in Ireland; double-platinum in Australia, New Zealand, and Denmark; and platinum in Belgium, Germany, Holland, Norway, and Sweden. David punctuated those achievements last fall by winning three MOBO Awards in London, including Best Newcomer, Best R&B Act, and Best UK Single (for 'Fill Me In'). This winter, Craig - complete with live band - headlined his first-ever arena tour with a 32-date sold-out trek across the UK, France, Germany, Sweden, Denmark, Holland, and Belgium.

In addition to his enormous popularity, the soon-to-be 20-year-old artist has earned voluminous critical raves. NME proclaimed him to be 'the best thing to happen to British R&B, ever,' going on to describe his music as 'modern, inventive... This man is your 21st century, 24-carat, fresh-from-the-rack STAR.' Q agrees, calling David 'the century's first UK pop star.' Craig has also won kudos from his fellow recording artists, including Usher, Sisqo, and Jennifer Lopez. No less an authority than Sir Elton John recently declared, 'If there's a better singer than Craig David in Britain, then I'm Margaret Thatcher.'

Craig David's childhood...

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Craig David - Slicker then your Average - Slicker Than Your Average