DJ Axel is successfully distributing his new album “Breakin’ The Law” by personally selling it to independent record stores across the nation. DJ Axel has released an all mashup album titled “Breakin’ The Law” on his own label Holden Records. The mashups combine Hip Hop, Rock, Disco, Funk and Ballroom combining artists as diverse as Van Halen vs T.I., Lena Horne vs 50 Cent and Stevie Wonder vs Snoop Dogg. “Breakin’ The Law” is now for sale at over 25 stores in major markets across the USA.
Since the CD is an unlicensed bootleg album, most distributors are unwilling to carry the title. Axel took it upon himself to distribute the album by calling and visiting independent record stores. Retail and consumer response has been so positive that “Breakin’ The Law” is now in its third pressing.
“Whenever I play Axel’s CD in the store someone says how great it is and buys it, 2 times I didn’t even get through the first song before I sold it.”
–Chris Seibert, Manager of Just Play Music, Santa Barbara, CA
Live shows, radio airplay, blog coverage and in-store play are driving the album’s success. Club Bootie, America’s only all mashup club, hosted Axel’s album release parties in San Francisco, Los Angeles, New York and Burning Man. “Breakin’ The Law” has been added to over 150 college radio stations and has appeared on various CMJ charts. The album reached #1 on the playlists of six different major market college radio stations.
DJ Axel is a mild mannered finance guy by day and a crazy mashup DJ by night. His tracks have been featured on radio stations across the globe including Indie 103 (L.A.), Live 105 (SF), DC 101, and XFM Radio London. Axel has a monthly residency at the Viper Room in Los Angeles and is hired to DJ at high profile clubs and special events for clients including Warner Bros, Estee Lauder and New Line Cinema.
“Axel has quietly become one of the most consistent mashup producers out there, with flawless and crowd-pleasing DJ sets.” –Motherjones.com
“Duuuude, Your set was Fucking Epic!!” – Random dirty hippy at Burning Man
biography
In the early 90’s, Axel moved from Chicago to London and broke into the electronic music scene as a live breakbeat drummer. Axel was the resident live drum accompanist to DJ’s at the Blue Note, the legendary club at the cultural center of the electronica movement that launched Acid Jazz Records, Ninja Tune, Talvin Singh and Goldie’s Metalheadz. When one of the featured DJ’s showed up to the Blue Note too intoxicated to spin, Axel stepped behind the turntables and never looked back.
In 1998 Axel moved to San Francisco to work at Om Records. Inspired by the turntablist culture of the Bay Area, he began recording and producing mashups. Axel now lives in Los Angeles where he works at New Line Records and DJ’s for high profile clubs and clients including Warner Bros, Estee Lauder, Cinespace, and many more. His mashups have been featured on radio stations across the globe including Indie 103 (L.A.), Live 105 (SF), DC 101 and XFM Radio London. Axel currently has a monthly residency at The Viper Room on the Sunset Strip where he experiments with new mashup concepts and debuts his dancefloor hits.
DJ Axel: A mild mannered finance guy by day and a crazy mashup DJ by night.
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