‘I like my beats fast and my bass down low’ is the catchy refrain of DEV’s hit-single “Bass Down Low”. Introduced and produced by The Cataracs, just 3 years ago she posted one of her first songs on her MySpace page. Now she is ready for her debut album and to tour the world in 2011. In this interview DEV even explains the secret story behind her name, don’t tell anyone else!
[Q]: First off, congratulations on your hit-single ‘Bass Down Low’! Digging it a whole lot… Please tell us about the process and why it took so long before it topped the charts?
Dev answers [A]: Thank you! “BASS DOWN LOW” was just a fun track The Cataracs and I made a while back. Nothing too serious we went into the making of that record, we were just kickin it in the studio and a lil banger was born! I have no idea why it took so long before it topped the charts, G6 was out there stunting LOL.
[Q]: Sorry but I have to know… What’s the meaning behind your name ‘Dev’?
[A]: It’s a crazyyy story actually. you see, my real name,,,,,,is,,,,,,,,,,,
so DEV,,,,is just what people call me for short haha.
[Q]: Nowadays you constantly hear about ‘breaking barriers/innovate’ in music. Your music is described as ‘perfect mix of electro pop, dance and R & B’. In what way do you consider this ‘breaking barriers’?
[A]: I don’t consider any of that. I make different sounds every time im in the studio. I have no rules, I have no pressures. If I want to rap, I spit. If I want to sing, I sing. If I want guitar or low bass, The Cataracs go crazy on the beat. If thats whats considered to be ‘breaking barriers’ I guess thats that. I just look at it as me creating music LOL.
[Q]: How hard was it to get yourself noticed by record labels? How did you meet The Cataracs?
[A]: The Cataracs found me on MySpace just about 3 years ago. I put up a song on MySpace that I recorded on my Macbook and they liked my sound. We work really well together and have been working together ever since then. I was grinding super tough for about 3 years. Doing a few shows a week and recording as much as possible. I had record labels shoot me down and try and stunt on me, but I kept hustling and was eventually loved by Universal Republic. I just recently signed to them a few months ago and The Cataracs signed to them as well. That’s the fam right there!!
[Q]: Two/three years ago Cataracs released their innovative album ‘Lingerie’. In what way has their musical career played a part in your own career?
[A]: They do all my production and are my partners in crime. They’ve taught me everything I know about music and this industry. How to write songs and share my personality with the world. They’ve never once tried to change anything about me or what I want and I love that because I was never willing to do something or change for anyone but myself.
[Q]: Any plans for a tour (domestic + international)?
[A]: Yes both are in the works. 2011 is gonna be crazy!
[Q]: Are there goals you want to reach as an artist?
[A]: I want this journey to take me as far as it can. I take everyday as it comes and am learning about myself more and more everyday. I do have my own personal goals of success that im constantly working towards and would love to happen, I just gotta keep it movin.
[Q]: In your childhood, who were your favorite artists (music-wise and fashion-wise)?
[A]: Nirvana. Kurt Cobain. The Cranberries. The YYYs. Karen O. Eminem. Lauren Hill. Radiohead. Gwen Stefani. Britney. Elton John. Andre 3000 and Big Boi. Snoop. Pac. B.I.G. I remember always loving those artists growing up.
Fashion wise, I remember always reading my moms Vogue magazines and idealizing the lines and models LOL. I was such a Cindy Crawford-fan when I was little, I thought I was Cindy Crawford.
[Q]: How hard is it for a self-described outsider to stand-out?
[A]: Self described outsider! LOL. I’ve never tried to fit/stand in or out. I’ve never thought about it like that. If I like something, I like it. I’ve always done my own thing. so I definitely don’t look at the situation as being easy or hard.
[Q]: When creating a track, do you have a set theme and pre-written lyrics, or do you start with an idea or the music first?
[A]: All of the above. Sometimes I’ll go into a session with pre-written lyrics and/or ideas, other times we start sessions off with nothing and make a song from scratch about whatever we feels right then and theres.
[Q]: Recently, what is a typical day like for you?
[A]: Lots of flying. Sometimes phone interviews, online interviews, radio interviews, sometimes photo shoots. Most of my days are booked with shows. Every day is different but always very eventful lol.
[Q]: Final words?
[A]: “Palms are sweaty, knees weak, arms are heavy…..” U know the rest!