El Perro Del Mar 'Love Is Not Pop' album

Sweden-based El Perro Del Mar, known informally as Sarah Assbring, is set to release her third full-length album Love Is Not Pop (The Control Group) on October 20, 2009. Following the album release, El Perro Del Mar will be supporting Peter Bjorn and John on their North American tour in November as well as playing a couple of headlining shows of her own.

Shortly after having finished touring with my second album From the Valley to the Stars I started writing new songs. For some reason all the songs were about love and in particular that of the doomed kind. Unconsciously I think I knew what I was trying to tell myself. I'd spent some bad times in New York and some good times in Paris and both these cities have made a great imprint on this album and my current outlook on love. I've decided to call it Love Is Not Pop - the songs on the album are all pop songs and they are all about love. But naturally, it is not all as simple as that. As much as pop can be love and vice versa - I'd like to believe that love goes so much deeper than a pop song. The title is of course also a play with words as well as a play with my persona up until this point. This album is also very much a way for me to look further into ways of writing and expressing myself - it definitely is a conscious step away from what I did on my last album. The mindset is darker and the soundscape mysteriously groovy thus it is not by chance I've chosen to work together with Rasmus Hägg, the other half of the acclaimed Swedish duo Studio, as a co-producer. His input and source of inspiration have been no other than a pure revelation to me. Working so closely together with someone has been a new experience for me and I feel excited about having come to the point where I've been wanting to let someone into the very much abstract and intimate process of song writing. I'm glad it was Rasmus I let in.

- El Perro Del Mar/Sarah Assbring

“Both dramatic and playful, the result sounds lovably gentle and impeccably crafted: Assbring conveys vulnerability and pain without histrionics. A sweetly simple, gorgeous song.” – NPR Song Of The Day

“Mixing tears with sugary sound effects, she wallows with Scandinavian style.” – New York Times

“Achingly genuine” – Pitchfork (from review of self-titled album, 8.1 rating)

11.07.09 – 9:30 Club – Washington, DC*
11.08.09 – Theater of Living Arts – Philadelphia, PA*
11.09.09 – Webster Hall – New York, NY*
11.11.09 – Phoenix Theatre – Toronto, ON*
11.12.09 – Metro – Chicago, IL*
11.13.09 – Gargoyle Club – St. Louis, MO*
11.14.09 – House of Blues – Dallas, TX*
11.15.09 – La Zona Rosa – Austin, TX*
11.17.09 – Rialto Theater – Tuscon, AZ*
11.18.09 – House of Blues – San Diego, CA*
11.19.09 – Great American Music Hall – San Francisco, CA*
11.20.09 – Great American Music Hall – San Francisco, CA*
11.21.09 – Club Nokia – Los Angeles, CA*
11.23.09 – Hotel Cafe – Los Angeles, CA***

***Headlining show

* w/ Peter Bjorn &John

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El Perro Del Mar - Love Is Not Pop