Herb Alpert & The Tijuana Brass 'The Lonely Bull' album

Herb Alpert’s storied career in music began over four decades ago, with early—and extraordinary--successes including his 1958 co-write, with Lou Adler and Sam Cooke, of the evergreen hit “Wonderful World.” Today, 75 million+ in record sales down the road, Alpert’s versatile talent is legendary.

His myriad credits encompass triumphs as a superstar trumpeter, label founder, producer, composer, arranger and vocalist…the latter, most notably for his 1968 #1 smash with the Burt Bacharach/Hal David classic “This Guy’s In Love With You.”

Among Alpert’s many music honors are seven GRAMMYs®, including the prized Trustees Award, which he and Jerry Moss received in 1997. In 1962, Alpert and Moss co-founded A&M Records, long the world’s leading independent label, revered for its artist-driven agenda. Immediately after forming A&M, Alpert introduced the Tijuana Brass phenomenon, which propelled him to global fame. By putting the trumpet out front, he revolutionized the instrument as a pop radio staple with a signature sound fusing Mexican mariachi, other Latin influences, jazz instincts, and unerring pop sensibilities.

TJB’s—and A&M’s--inaugural single, “The Lonely Bull,” went Top 10 and helped keep the LP of the same name charting for three years running. Alpert recorded over thirty albums for A&M, both with the Brass and solo, fourteen of them certified platinum, fifteen gold. In 1966, when the TJB craze was unstoppable, he achieved the since-unmatched feats of simultaneously having four albums in the Billboard Top 10--and five in the Top 20.

Overall, he’s scored five #1 Billboard Pop singles including “Rise,” one of three Alpert recordings, along with “Whipped Cream & Other Delights” and “What Now My Love,” in the GRAMMY Awards Archive Collection: All Time Winners. Alpert has produced albums for artists including Stan Getz, Sergio Mendes & Brasil ’66, and his GRAMMY-winning wife, Lani Hall.

Herb Alpert has also proved himself a true Renaissance man with endeavors in other realms. The same passion driving his musical genius also informs Alpert’s incarnation as a visual artist, which for 35 years has paralleled his life in music. His color-saturated, abstract expressionist paintings have been shown in museums and galleries around the world, and his bold, fluid sculptures are becoming equally acclaimed. On Broadway, Alpert has produced celebrated works including Jelly’s Last Jam, Arthur Miller’s Broken Glass, and Tony Kushner’s Pulitzer Prize-winning smash Angels In America. Alpert’s ongoing philanthropy has garnered a host of awards, and for almost two decades, The Herb Alpert Foundation has underwritten funding in the areas of the arts, the environment, and education.

Earlier this year, the Foundation celebrated the 10th anniversary of the internationally renowned Alpert Award in the Arts, granted to emerging mid-career artists in five disciplines annually, many of whom have gone on to be Pulitzer Prize winners and MacArthur Fellows. Looking forward, the Foundation is providing major support for the New Vision Foundation’s pioneering Herb Alpert Educational Village, breaking ground in Santa Monica in 2005.

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Herb Alpert & The Tijuana Brass - The Lonely Bull