Honey Ryder 'Rising Up' album

Following their recent Top 40 success with debut single ‘Numb’, Honey Ryder have today announced details of their follow up single ‘Fly Away’ and debut album ‘Rising Up.’

The London-based duo, Martyn Shone and Lindsay O’Mahony have worked on ‘Rising Up’ with producers Goldust. The album has been mixed by Brad Gilderman, (Madonna, Outkast) and Bob Kraushaar (Pet Shop Boys, Robbie Williams).

Tips from Music Week to The News Of The World, The Daily and Sunday Express to The Times have, alongside the bands initial chart success, set the stage for the band’s debut long player. Honey Ryder defy the old tradition of not mixing business with pleasure and have made a beautifully melodic and epic album that is backed with ingenious and unique marketing concepts as well as forward thinking business models.

They have devised a unique funding model for the project, which involves selling shares in the future profits from income they expect to generate. Each share carries a dividend entitlement worth 0.5% of net profit derived from various income streams, including album and single sales, synchronisation fees and touring and merchandise, to name a few. Moreover, eligible investors receive a host of tax benefits as the company has been set up to qualify for the government's EIS scheme, which encourages investment into UK startups.

It is no surprise that the band have created their own piece of rock history when we investigate their previous form: Singer Lindsay worked at MTV alongside the likes of Chris Evans, Edith Bowman, Russell Brand and Alex Zane whilst guitarist Martyn juggled a double life as a banker in the city and a jobbing musician. Together they found a writing connection and enjoyed developing their sound with various bands on the London circuit before starting on their own journey.

The band’s unique business model has, impressively, caught the eye of former EMI CEO Eric Nicoli who has taken the role of personal mentor for the duo who are already proving to have a fast-growing fanbase - including the likes of Annie Lennox.

Rising Up is set to be one of the albums of 2008 and will be released on CD and Digital Retail through Honey Ryder Music Ltd on 24th November 2008.

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