Low vs Diamond 'self-titled' album

Despite their current city of residence, Low vs. Diamond is not only a Los Angeles band. They are, in every sense of the word, an American band - with all of the members hailing from backgrounds as diverse as their hometown cities themselves... Seattle (vocalist / guitarist - Lucas Field), Chicago (drummer - Howie Diamond), San Francisco (keyboardist - Tad Moore) and the “Jersey Guys” (lead guitarist-Anthony Polcino and bassist - Jon Pancoast). This melting pot of musicians was established a few short years ago when they formed Low vs. Diamond.

While never concealing their nods to current bands ranging from U2, in scope, to the Strokes, in grit... Low vs. Diamond are clearly possessed by those that passed before them. It’s these roots that define the essence of what separates this band from the rest. Low vs. Diamond achieve something uniquely intimate with their attention paid to songwriting. Real songwriting. You hear the complex song styling of Serge Gainsbourg, Burt Bacharach, and even Broadway. Real songs with real stories. Lyrically, Lucas weaves in themes dealing with family (such as “Actions Are Actions” and “Don’t Forget Sister”,) and stories about saying farewell to love (“Heart Attack” and “Wasted).” Each track on their self titled debut album is as lucid and cinematic in scope.

Kevin Bronson from the Los Angeles Times explains it best, writing that the band “stands precipitously between overwrought melancholy and chimey hopefulness, avoiding both excesses … the band’s music plays to an optimism that stops short of outright glee.”

Additionally, iTunes has chosen the quintet as one of their favorite up-and-coming bands of 2008. As part of their "Next Big Thing" program, iTunes is offering fans an opportunity to purchase the band's upcoming self-titled album before its release this summer. An uncompromising powerful record full of cinematic tracks, LOW VS. DIAMOND is now available for purchase on iTunes. A band The Sun, NME, The Los Angeles Times, Paste Magazine and Time Out London all praised as a band to watch in 2008, will spend most of the year on the road including a stop at the first annual Pemberton Festival in Vancouver, Canada this July.

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As "Don't Forget Sister" comes rolling in with pianos, driving guitars, and Lucas Field's heavy-hearted lyrics, Low Vs Diamond assure you that their major label (Epic) self-titled debut is, in fact, going to be big. The quintet (rounded out by guitarist Anthony Polcino, keyboardist Tad Moore, bassist Jon Pancoast, and drummer Howie Diamond) admit they looked to immaculate composers like Gainsbourg and Bacharach, but their music is more immediately reminiscent of the arena-sized rock of recent years.

Low Vs Diamond have a way of creating a sound larger than the sum of its parts, like Band of Horses or the Killers, whose manager signed the band after just one gig. While the band calls Los Angeles home, they've already been given a taste of the Next Big Thing treatment by the music press across the pond. And it's no wonder from big-riff anthems like "Killer B" and "Heart Attack," which impacts Alternative on June 10th, to the haunting "Save Yourself," Low Vs Diamond will have you singing along until the last power chord fades out.

It's these roots that define the essence of what separates this band from the rest. Low Vs. Diamond achieve something uniquely intimate with their attention paid to songwriting. Real songwriting. Real songs with real stories.

Kevin Bronson from the Los Angeles Times explains it best writing that the band "stands precipitously between overwrought melancholy and chimey hopefulness, avoiding both excesses... the band's music plays to an optimism that stops short of outright glee."

Low Vs. Diamond's self-titled debut album, now on i-Tunes, will be available on July 22nd. The band will be playing the Pemberton Festival on July 25th and the Late Show with David Letterman on July 29th.

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Low vs Diamond - self-titled