UK alt-pop sensation, MIKA, has just released his video for “We Are Golden,” the first single from his forthcoming album of the same name. The fun clip finds Mika singing and dancing in his bedroom along to his boombox dressed only in his underwear. The singer-songwriter calls the video a tribute to all the years Mika spent dancing around his bedroom as a teenager. “We Are Golden” was directed by Jonas Åkerlund who has also worked with the likes of Iggy Pop, Smashing Pumpkins, and Madonna among others.
We Are Golden, the album, was produced by Greg Wells (Rufus Wainwright, Pink) and recorded at Rocket Carousel Studios in Los Angeles, California. Mika’s first album, Life In Cartoon Motion, was released in 2007 and has gone on to sell over 5.6 million copies worldwide. The songs on We Are Golden have been described as dealing with Mika’s adolescent teenage years and "in a sense is kind of part two" of his first album.
By now it is clear that Mika is not as other artists are. His surname could just as well be ‘Singular’. Enveloped in an imaginative musical world of his own creation, he is one of the few British male pop stars of his age that doesn’t run with the pack. Classically trained, racially mixed and prone to theatrical physical gesture, he has become a scion of ambitiously delivered self-expression. He says his music can be condensed easily, ‘the basic principals are that it is joyful and empowering and doesn’t cowtow to fashion or convention,’ calling to mind an old and almost forgotten pop notion: individuality.
Mika opened his pop career with the defining single Grace Kelly. It has sold almost 3million copies worldwide and was only the second British single to top the chart on downloads alone. His total single sales from Life In Cartoon Motion add up beyond six million. The album itself bagged over 5million till receipts. Mika was nominated for and won awards from the Brits, the Grammys, the Ivor Novellos, Capital Radio, Q magazine, The World Music Awards, BT and Vodaphone, Virgin Media and MTV’s Europe, Asia, Australia and Japan, amongst others. But the statistics only hint at the strident grip he boldly took on pop music when he entered its fray; they are the neat vindication that one of pop’s biggest outsiders could conquer from within.
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