Title: The New Game
Release date: 18 November, 2008
Record label: EPIC Records
Single: Do What You Do
Official website: Mudvayne
Buy at: Amazon
There’s a new game in town, and who better than MUDVAYNE--one of the most creative and distinctive bands in the aggressive music world with sales exceeding 5 million units worldwide--to lead the way. The band has come up with a groundbreaking strategy that offers fan multiple benefits when they purchase the band’s upcoming CD THE NEW GAME. “We created ‘The Album Is The TicketTM’ program to give back to the fans that have supported us for so many years,” says CHAD GRAY, vocalist for MUDVAYNE. “Traditionally, over the life cycle of an album, a fan purchases a CD, DVD, tickets to a show and a fan club membership, generally spending over $100 for the experience. For the launch of THE NEW GAME, fans can experience all of these elements for well under $40.00.”
“The Album Is The TicketTM” (TheAlbumIsTheTicket.com) is the name of the unprecedented program that MUDVAYNE has created for the November 18, 2008 release of their first studio album in three years and fifth LP overall via Epic Records. THE NEW GAME was produced by the band and Dave Fortman (Slipknot, Evanescence, Simple Plan). The album’s first single “Do What You Do” goes to active rock radio September 23. The first leg of “The New Game Tour 2008”--their first in three years--launches October 28 in El Paso, TX and wraps December 20 in Orlando, FL.
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To coincide with the release of THE NEW GAME, MUDVAYNE has teamed with Best Buy and Ticketmaster for “The Album Is The TicketTM,” an innovative program that is uniting the sales of CDs and concert tickets in order to build momentum within the music industry. When a fan pre-orders THE NEW GAME (regular CD or deluxe edition with special packaging) via www.BestBuy.com/Mudvayne, they have the opportunity to purchase a ticket for “The New Game Tour 2008”: each pre-sale physical CD (with free shipping) will be accompanied by a code that will grant each fan access to a private fan club area on TheAlbumIsTheTicket.com where they can purchase a “The New Game Tour 2008” concert ticket on a first come, first served basis (while supplies last). They’ll also receive a one-year membership to the MUDVAYNE fan club, which includes exclusive access to a myriad of added value content from MUDVAYNE, including previously unreleased video footage and a free track before the CD’s release. “The Album Is The TicketTM” pre-sale for THE NEW GAME is now underway. Note: Consumers who order the CD on or after Thursday, September 18 will receive an email with their code immediately; prior to that time, codes will arrive within 24 hours. In addition, when you pre-order the CD at BestBuy.com/Mudvayne, if the Best Buy price--online or in-store--has dropped by the release date, you'll automatically be charged the lower price. Upon the album’s release, each copy of THE NEW GAME will also contain a unique code that grants access to the program.
In the face of a music industry that has been turned upside down and had to reinvent itself, MUDVAYNE is determined to continue responding to the future with innovative opportunities for fans. The one ticket per CD purchase also helps ensure fair ticket prices for all MUDVAYNE fans. “By bringing together Best Buy and Ticketmaster and utilizing cutting edge online technologies, we are able to save our fans money and prevent them from getting taken advantage of by scalpers,” says MATT MCDONOUGH, drummer for MUDVAYNE.
In addition to “The Album Is The TicketTM,” MUDVAYNE is inviting bands to compete for an opening slot for MUDVAYNE on the upcoming fall tour. Radio stations in various tour markets will be hosting a competition for local bands to compete for an opening spot for MUDVAYNE in their market. LA Lloyd, Program Director of KISS-FM in San Antonio, TX, notes: “99.5 KISS is extremely excited about Mudvayne coming back to play for their San Antonio fans. Additionally, we love that the band has made it possible for us to give a handful of local bands an opportunity compete for a slot on the bill and to share the stage with Mudvayne.”
“Mudvayne are the undisputed heavyweight champions when it comes to redefining the music industry landscape in a way that empowers their fans,” notes band manager Jonathan Cohen of Zen Media Group. “On their last CD, By The People For The People, fans chose the songs and album artwork; by bringing Best Buy and Ticketmaster together to support their fourth studio album and tour, Mudvayne is now able to offer their fans even more content and a better album experience for substantially less than what they’d normally spend for an album, concert ticket, fan club membership and more.”
“MUDVAYNE have continued to stand apart from the pack with creative thinking and their unique relationship with fans,” says Charlie Walk, President of Epic Records. “We’re excited to release THE NEW GAME in a unique way that will engage their fans while also attracting a new audience.”
“Best Buy is excited to work with MUDVAYNE and Ticketmaster on this innovative effort,” said Missy Shouler, music merchant for Best Buy. “We’re always looking for new, innovative ways to reach out to music lovers. This program literally makes the CD a ticket to a wide range of exciting entertainment experiences.”
As an added innovative component, MUDVAYNE has teamed up with Virtual World Meez Nation to be the first band mirroring its release in a virtual world. “Mudvayne is being truly groundbreaking in taking advantage of the many innovative ways to connect to their fans,” said Sean Ryan, CEO of Meez. “7 million Meez Users can not only stream Mudvayne music and share their thoughts, but also have the options of buying the music and concert tickets from inside Mudvayne’s Roomz in Meez Nation.”
tour dates
Tue 10/28 El Paso, TX El Paso County Coliseum
Thu 10/30 Corpus Christi, TX The Pavilion At Concrete
Fri 10/31 Grand Prairie, TX Nokia Live
Sat 11/1 San Antonio, TX Sunset Station
Mon 11/3 Houston, TX Warehouse Live
Wed 11/5 Tulsa, OK Cain’s Ballroom
Fri 11/7 Oklahoma City, OK Bricktown Events Center
Sat 11/8 Albuquerque, NM Albuquerque Convention Center
Sun 11/9 Tempe, AZ The Marquee Theatre
Tue 11/11 Hollywood, CA Palladium
Wed 11/12 Las Vegas, NV The Joint
Fri 11/14 San Francisco, CA The Grand Ballroom
Sat 11/15 Portland, OR Roseland Theatre
Mon 11/17 Seattle, WA Showbox SoDo
Wed 11/19 Spokane, WA The Knitting Factory Concert Hall
Fri 11/21 Denver, CO The Fillmore Auditorium
Sat 11/22 Kansas City, MO Uptown Theatre
Mon 11/24 Wichita, KS The Cotillion
Tue 11/25 St Louis, MO The Pageant
Wed 11/26 East Peoria, IL East Peoria Event Center
Fri 11/28 Des Moines, IA Val Air Ballroom
Sat 11/29 Maplewood, MN The Myth
Mon 12/1 Milwaukee, WI The Eagles Ballroom
Tue 12/2 Chicago, IL The Congress Theater
Fri 12/5 Detroit, MI The Fillmore Detroit
Sat 12/6 Grand Rapids, MI The Orbit Room
Mon 12/8 Cincinnati, OH Bogart’s
Tue 12/9 Columbus, OH LC Pavilion
Thu 12/11 Baltimore, MD Rams Head Live!
Fri 12/12 Philadelphia, PA The Electric Factory
Sat 12/13 Worcester, MA The Palladium
Tue 12/16 New York, NY Roseland Ballroom
Wed 12/17 Norfolk, VA The Norva
Fri 12/19 Atlanta, GA Tabernacle
Sat 12/20 Lake Buena Vista, FL House of Blues
biography
10 YEARS
4.5 MILLION UNITS WORLDWIDE
6 RIAA CERTIFIED GOLD RELEASES
500 TOUR DATES
1 MTV VIDEO MUSIC AWARD
1 GRAMMY NOMINATION
1996 - Mudvayne formed in Peoria, Illinois. Together the band released the Kill, I Oughta EP. The EP received local attention, but it would be another three years until they would break into the mainstream. During this period, original bassist Shawn Barclay left the band, and was replaced by Ryan Martinie.
2000 - The band first rose to fame in 2000 with their first single “Dig” from their debut album, L.D. 50. That album has gone on to sell over 1 million copies worldwide. The band also released a video single for “Dig” which has received gold certification, and, for a time, was also the best-selling DVD single in history.
2001 - Mudvayne won the first ever MTV2 Award at the MTV Video Music Awards in 2001 for “Dig.” The popularity of the song paved the way for the highly successful, ground breaking album and was followed by the singles “Death Blooms” and “Nothing To Gein.” The band released their first DVD, L(ive) D(osage) 50. Mudvayne also re-released the Kill, I Oughta EP under the title The Beginning Of All Things To End. The album includes live tracks and remixed versions of songs from L.D. 50. Mudvayne also took over Slipknot’s closing slot at Germany’s Rock Am Ring festival in 2001, where they played to over 30,000 fans.
2002 - Mudvayne released their second full-length studio album, The End of All Things To Come. The first single “Not Falling” stayed on the Active Rock charts for 36 weeks, peaking at #6, and was featured on the soundtrack for the film Ghost Ship. The End of All Things To Come has sold over 1,000,000 copies worldwide.
2003 - Mudvayne participated in the Summer Sanitarium Tour 2003 alongside Metallica and Linkin Park, and released the second single from The End of All Things To Come, “World So Cold.” The band also released their second DVD, All Access To All Things. Mudvayne also made their second appearance at Rock Am Ring, playing in front of over 50,000 fans, and they played the first Download Festival in the UK, to a crowd of over 40,000.
2004 - Mudvayne headed back into the studio to record their third full-length album, Lost And Found.
2005 - Lost And Found, Mudvayne's third studio album, debuted at #2 on the Billboard Top 200 with sales of over 151,000 copies in its first week, and generated the hit single, “Happy?” which skyrocketed to the #1 spot on radio and remained there for an incredible 10 weeks. Mudvayne was nominated for Best Metal Performance at the 2005 Grammys, and also played the main stage at Ozzfest 2005 immediately prior to Iron Maiden. Over 50,000 fans were in attendance at both their Download Festival and Rock Am Ring appearances in Europe. The song "Determined" was included on the Need For Speed: Underground 2 soundtrack. “Happy?” was featured as the theme music of the WWE Vengeance pay-per-view for World Wrestling Entertainment in June 2005, and the band was featured in an episode of The Sopranos. Their single “Forget To Remember” was featured in the film Saw II. Mudvayne have also contributed to the Masters of Horror series soundtrack with a song called “Small Silhouette.” There have been over 1 million copies of Lost And Found distributed worldwide.
2006 - Mudvayne toured with Korn to support Lost And Found.
2007 - Mudvayne is set to release a new album, By The People, For The People on November 27. The album is a compilation of rare and live tracks and will also feature 2 unreleased studio tracks (“Dull Boy” and a cover of the Police’s “King of Pain”). This marks the first time in the history of recorded music that a band has allowed fans to choose the cover art and track listing of an album.
Every Mudvayne studio album has received RIAA gold certification. Mudvayne has sold over 4.5 million units worldwide, resulting in an incredible 6 gold-certified releases: L.D. 50 (2000), “Dig” DVD single (2001), L(ive) D(osage) 50 DVD (2001), The End of All Things To Come (2002), All Access To All ThingsLost And Found DVD (2003), and (2005). In their career, Mudvayne have performed over 500 live concerts, and have played for over 1 million fans on every continent outside of the US.
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