Title: Rock Ur World
Release date: 1 February, 2009
Record label: RLM Records / RoseHip Records / EMI
Single: Letting Go
Official website: Romi Lovel
Buy at: Amazon
After a verse packed with searching and tension that builds to an anguished plateau, "Letting Go," the lead U.S. single from pop-rock singer Romi Lovel's debut album, "Rock Ur World" (due in early 2009 from Rosehip Records), explodes into an exuberant, soaring chorus about embracing change. The trajectory of the song in some ways mirrors the 19-year-old vocalist's life; she endured considerable hardship before finding her musical wings.
Romi's odyssey is a testament to talent, passion and pure grit. Born in the Ukrainian village of Sambir, she spent her childhood studying piano, singing in choirs and otherwise absorbing the music, culture and languages of both parents - however performing on stage was what truly energized her.
Her parents divorced, and eventually Romi's mother - herself a classically trained pianist - ultimately made the difficult decision to relocate to the U.S. with her 10-year-old daughter. They traveled to Chicago, which has a substantial population of Eastern European émigrés. But the land of opportunity looked rather forbidding through Romi's eyes.
Thanks to good grades and her mother's tireless canvassing, Romi was admitted to the Franklin Fine Arts Center magnet school. Soon she was showing off her impressive pipes at Ukrainian cultural events, working intensively with vocal coaches and learning operatic techniques.
Romi kept up the operatic warbling until she was 14. Then, she met local musician and songwriter Roman Tykhovskyy, of the alternative rock band Ephyra; he immediately divined Romi's potential as a rock singer. "Roman saw something in me - talent and a hunger and drive star quality," Romi recalls, with obvious gratitude. "He said he thought I would go far."
Unsure about the best way to bring their tracks to the marketplace, they approached Chicago's Rosehip Records and found a great match. Thus she began working on "Rock Ur World" for Rosehip with producers Andy Gallas and Nick Monson of Lowercase Productions. "Andy and Nick challenged me to express myself more directly in the studio and to open up my sound," she explains. "It was a real growing process for my vocal abilities."
The resulting tracks remind Romi of the effervescent, electronica-laced pop-rock of Gwen Stefani, Pink and Avril Lavigne. In addition to the radio-ready "Letting Go," the team created such confections as likely first European single "VIP," the new-wave "So Sweet" and the club banger "Rock Ur World" (with both single and remix versions, naturally), among others.
With the record completed, she immediately began preparing for a world tour, slated to include stops in Eastern Europe and Japan. "I see myself as an international artist," she says. "I speak English, Russian, Ukrainian, Polish and Spanish, which I learned from my Peruvian roommate and I'm ready to meet the whole world."
Romi Lovel biography
Possessing an alluring combination of rock star charisma, girl-next-door effervescence and veteran vocal dexterity, 19-year-old singer/songwriter/performer Romi is frazzling the competition and leaving fans frozen with delight.
A paradigm of America's rich and promising diversity, Romi brings an atypical and refreshing burst of ethnic esteem and cultural pride to the wide world of music. Romi was born into a Ukrainian family of musicians and began singing and dancing as a toddler. Upon journeying to the United States in her early adolescent years, she became a humble testament to the determination, perseverance and ingenuity necessary to not only survive, but to thrive, in American society and in the world beyond.
Upon her arrival in the United States, Romi attended a fine arts school and studied an impressive selection of legendary musicians and composers. Believe it or not, she even went through classical vocal training, at her mother’s urgency! Romi’s vocal range is as unique as her ethnic background, for the pianist and guitarist can belt out powerful, soul-stirring notes and still effortlessly whisper soft, breathy tones with precision and profundity.
Through the 2008 release of her highly anticipated debut album, Romi will captivate fans worldwide by introducing them to an eclectic and electric compilation of tracks that emanates with energy and emotion.
The hazel-eyed European beauty who speaks five languages, is known for possessing vocals that leave fans frozen with astonishment. With a vibrato powerful enough to penetrate resonant rock tunes, yet placid enough to compliment love ballads, Romi is on a mission to “ICE OUT” listeners worldwide, sending chills through their spines with her wide-ranging vocals and keeping them frozen by her fervor and creativity.
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