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Title: This Is Not The Target Market
Release date: 9 October, 2007
Record label: Rock Ridge Music
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Official website: Steriogram
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Steriogram - This Is Not The Target Market
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New Zealand rock act Steriogram returns with “This Is Not The Target Market,” the second album in their repertoire and the first to be delivered via U.S. label Rock Ridge Music. Having issued their debut, “Schmack!” in 2003 while signed to Capitol Records, the five-piece decided to go indie with their latest release.
Featuring the infectious and frantic “Walkie Talkie Man,” “Schmack!” upped the band’s status to that of Grammy/MTV nominees, and provided opportunity to work with acclaimed French filmmaker Michel Gondry on the distinctive “yarn” clip for “Walkie Talkie Man.”
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Produced by David Kahne (The Strokes, Regina Spektor, Paul McCartney, Sublime), the album was released internationally on EMI.
>From booking and promoting their first tours to self-funding and self-producing their first singles (“White Trash” and “Walkie Talkie Man”), the do-it-yourself ethic been important to Steriogram since day one. When it came to recording TINTTM, they took the same approach; the band decamped to Kare Kare beach just out of Auckland for several months to write and record the bones of what would later become “This Is Not The Target Market.” Having just returned from twp years touring hard in the US, it was like gasping for air after too long underwater.
And in the exhale, “This Is Not The Target Market” took form.
Album opener “Get Up” is a supercharged rock track, one that’ll grab your attention and hold it for ransom. Featuring the blood-chilling howl of Killing Joke frontman Jaz Coleman - who visited the studio at a fortuitous time - the song takes the frenetic energy of “Walkie Talkie Man” and shakes it up with a growl. Lead single “Just Like You” won a happy response from the band’s ready fanbase back home, and follow-up smash “Own Way Home” is one of Steriogram’s finest moments yet. Brave in its honesty, “Satan Is A Lady” wrestles with hypocrisy and stigma, while the tongue-in-cheek “Built On Lies (Gangster)” recalls the inimitable humor of “Schmack!”
Having just signed to Rock Ridge Music, Steriogram are excited about the album’s U.S. release. Says frontman Tyson Kennedy, “There’s nothing more satisfying than seeing our album in the hands of a group as hardworking and genuine as the Rock Ridge crew. Where to from here? I guess we’ll see.”
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